Home OUR SUSTAINABILITY Value Smart Agriculture

Our Goals

100% of our direct farmers are skilled, connected and financially empowered

  • Our Ambition:

    Increasing farmers’ resilience and reducing production volatility through improved breeding and crop management practices is our key focus for our research and agronomy teams. The key to transforming agriculture at scale lies in research, knowledge, technology and financing. We leverage our know-how to advance agricultural development and measure our impact through yields, resource-efficiency, soil health and smallholder incomes.

Areas of Focus

  • Soil Program

    ·We are building a soil health framework to support our farmers as well as promote biodiversity, water quality, and sequester GHG emissions. As we provide our farmers with the practices and tools they need to understand and improve the quality of their soil, it is important that we stay connected with them to effectively gather insights and tailor recommendations.
    ·We have expanded coverage of the Soil Health Framework to 75% of our farmers in India.
  • Biodiversity Program

    ·Biodiversity loss impacts soil composition and water quality. Both factors affect the yield and quality of crops that we source. We want to better integrate biodiversity strategies across our supply chain. That is why we work with external partners to develop a standardized approach that can be tailored for each market.

    ·We are committed to integrating biodiversity into the modernization of the beer industry. 100% of our direct farmers are connected.

  • Smart Agriculture Program

    ·We strive to continuously improve our products and we are one of the few brewers in the market that has committed to breeding better-quality malting barley.Through our barley programs we focus on enhancing the quality of local products.
    ·Every year, we import large quantities of high-quality aroma hops for our local brands in China. To save costs, ensure consistent supply and shorten our supply chain, we want to grow Cascade hops indoors and are looking to develop sustainable, long-term initiatives on a large scale. We have grown hops in a greenhouse in China and the results have been remarkable. We used 80% less water, 90% less land and 95% less fuel for transportation. With the indoor farm, we plan to increase the harvesting frequency to four times from twice a year. We will continue to expand this program and explore innovative ideas, such as spent grain-based soils as well as experiments with flavors.

    ·In India, We regularly collaborate with the Indian Institute of Wheat and Barley Research (IIWBR) and the National Skill Foundation of India (NSFI) to further educate our farmers and ensure optimal barley growing conditions. In addition, our Field Officers met with each farmer at least five times per year (totaling more than 4,500 visits). By using technologies such as FOSS, we can guarantee that the barley purchased from our farmers meets our quality requirements.

Water Stewardship

  • Our Accomplishments

    100% of our direct farmers in China and India were skilled, connected and financially empowered.
  • Our Initiatives

    235,000 kg of limes sold through the Budweiser China Lime Rural Revitalization Project to support farmers with lime plantation knowledge, technology and irrigation system by the end of 2022.
    100% of our direct farmers are registered on the digital platform KisanHub. The platform allows our field team to record data digitally, as well as deploy real-time crop management protocols among farmers to make informed decisions.
  • Looking Forward

    We will continue digitalizing the supply chain to connect with our direct farmers and developing trainings to instil sustainable farming practices. This will help to support their financial empowerment – a long-term goal of ours. We will amplify our efforts placed on local sourcing and.developmental programs assisting farmers in growing their businesses and accessing the financial tools they need. We will increase the coverage of our soil testing program to maximize the potential of our farmers, support a healthy ecosystem and, ultimately, promote biodiversity.