Budweiser APAC

Data Protection Information Relating to the Use of Our Website

Dear visitor,

Thank you for visiting our website. To ensure that you feel safe and happy visiting our website, the following information gives you a comprehensive guide as to what we do with your details. This data privacy policy is designed to inform you about how we collect, use and pass on your personal data.

1. General

Protecting your privacy is very important to us. Therefore, our internet presence is designed that it can, in principle, be used anonymously. We use the information which we receive and save when you visit our website solely for internal purposes, such as to improve the design of our websites. We have access to your computer’s IP address for the sole purpose of averting attacks which would negatively affect the functionality of our internet presence (hacker attacks, viruses, denial-of-service attacks, spam).

2. Use of data

When you visit our website, temporary 'usage data' is saved as a log on our web server for statistical purposes to improve the quality of our websites / application. This data set comprises:

  • 1)the web page from which the data was requested,
  • 2)the data name,
  • 3)the date and time of the request,
  • 4)the volume of data transferred,
  • 5)the access status (file transferred, file not found),
  • 6)the description of the type of web browser used,
  • 7)the IP address of the requesting computer (so-called Access Logs), shortened by the last three characters.

When you send us an e-mail, our mail server registers:

  • 1)your IP address, shortened by the last three characters,
  • 2)the host name of the mail server and which ABI e-mail address the e-mail was sent to
  • 3)the time of the connection, sending and transfer.

We use this information to enable access to our website, for the control and administration of our systems, and to improve the design of the websites. The data saved is anonymised.

3. Legal Drinking Age

This website / application is not intended for people under Legal Drink Age (juveniles who under 18 years old are forbidden to drink alcohol under Chinese law). Therefore, we perform age checks upon visiting the website. If we later learn that a minor has provided us with personal information, we will delete it.

4. Transfer of data to third parties

In principle, we do not transfer your personal data to third parties outside our group of companies – except in the circumstances described in this privacy policy. Where data is transferred to our service providers, this is done only in a data-protected way, and only when doing so is necessary to provide our services. Otherwise, ABI will only pass your personal details on to third parties when required to do so because of legal regulations, for example to courts or law enforcement authorities, if you have given us your express consent upon entering this site for the first time, or where this is legally permitted.

5. Contact us

The party responsible for this website / application is Budweiser Brewing Company APAC Limited, Suites 3012-16, Tower Two, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong, contactable via ABIMEDIA@CN.AB.AB-INBEV.COM.

You can contact us by writing your queries, feedback and request for data. You can reach out to us by sending email to ABIMEDIA@CN.AB.AB-INBEV.COM. In this exercise, we may collect your name, e-mail address and your request details. Only mandatory details are your email address and request details, other details are optional to share with us. Your personal details will be saved only so that we can respond to your request, and will subsequently be deleted, unless there are legal requirements stipulating the retention of this data.

Please contact us if you wish to review the personal data stored with us, if you desire to modify or delete existing data or if you would like to withdraw the consent you have given us:

6. Cookies (set on your PC, mobile phone or tablet)

Cookies are small text files that are placed on your device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. This website uses session cookies to allow you to log into your personalized user account. These session cookies do not remain either on the website or on your device after you close the website.

Type of Cookie



More information



Authentication of the user – without this cookie the user would not be able to login

Expires at the end of the session



Session state of the logged in user – without this cookie the user would have to login to view each page.

Expires at the end of the session

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit http://www.allaboutcookies.org.

Please note: if you choose to fully disable the use of cookies on your browser, this website might not display or function as designed on your device.

7. Measures to protect your data

We adopt technical and organisational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating environment adequately.

8. Encryption

To protect your data against unwanted access, we use data encryption. Data collected from this website will be passed between your computer and our server and vice versa via the internet using data encryption in transit technology by using 256-Bit TLS (Transport Layer Security) encryption. If the connection is encrypted the ‘lock’ symbol on your browser status list will show as locked, and the address line will start with https://. We will not use encryption if you exchange only generally available information with us. Data stored in our database is encrypted using data encryption in storage technology by using 256-Bit AES encryption.

9. Special note to international users

This website is hosted in the People’s Republic of China(“PRC”). If you are attempting to access this website from a physical location within the United States, Europe, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from the PRC laws, please be advised that your use of this website is governed by the PRC laws and this Privacy Policy. To the extent you provide personal data through the website, you are transferring your data to the PRC.